AYS?

The psychology behind it

Why public commitments and real stakes triple your success rate

Why we fail alone – and not with AYS

91% of all resolutions fail. Not because people are weak, but because they lack three things: someone to watch, something at stake, and a public promise. AYS provides you with all three.

3x higher success rate: Studies show: People with public commitment and real stakes achieve their goals 2-3 times more often than those who try alone.

Habits that stick: Time-limited challenges with clear goals help you build sustainable habits – that last even afterwards.

No way out: When others are watching and something is at stake, giving up suddenly feels harder than pushing through.

The psychological key

"If you want to achieve a goal, make it public, put something at stake, and get a partner on board - these three factors change everything."

— Dr. Robert Cialdini, Psychologist

The three psychological principles

Social support

We are social beings. When we have a partner who observes our progress and supports us, it significantly boosts our motivation and endurance.

Research: A study by the American Society of Training and Development found that the likelihood of achieving a goal increases by 95% when you commit to another person and schedule regular check-ins.

Engagement and Commitment

When we put something valuable at stake, it activates our natural fear of loss. The thought of losing something motivates us more strongly than the prospect of gaining something.

Research: The concept of 'loss aversion' was researched by Nobel laureates Daniel Kahneman and Amos Tversky, who found that the pain of a loss psychologically weighs about twice as heavily as the pleasure of an equivalent gain.

Public Commitment

A public commitment creates a strong sense of obligation. We do not want to appear to others as someone who does not keep their word.

Research: According to a study by psychologist Dr. Robert Cialdini, the likelihood of keeping a promise increases by more than 60% when it is made public, compared to a promise made only to oneself.

How It Works in Practice

Duel Challenge

  1. 1You and a partner compete against each other with different predictions.
  2. 2You set a stake that is motivating for both.
  3. 3The challenge is publicly documented on the platform.
  4. 4In the end, you reveal the results together and celebrate the winner.

Commitment Challenge

  1. 1You set a personal goal with clear, measurable criteria.
  2. 2You set a significant stake that you must pay if you do not achieve it.
  3. 3A partner monitors your progress and provides support.
  4. 4Your public commitment strengthens your motivation to persevere.

Success Stories

Marathon Challenge

"I had talked for years about running a marathon, but never took the step. The commitment challenge with a stake of €200 finally got me to follow through!"

Markus staked €200 and committed to completing a marathon within 6 months. His friend Thomas monitored his training plan. The public commitment helped him stay on track even on difficult days.

Becoming Smoke-Free

"After 15 years of smoking, it was the challenge with my colleague that finally made me quit for real. The thought of paying her €300 was the perfect motivator."

Sandra made a commitment with her colleague: 3 months smoke-free. The high stake and regular check-ins helped her resist temptations. Today, she has been smoke-free for over a year.

Ready for your first challenge?

Harness the power of psychology to achieve your goals. Create your first challenge now and experience for yourself how effective this approach is.

    Why It Works - Are You Serious?